Jian Yi is an internationally acclaimed filmmaker and founding president of the Good Food Fund, under the China Biodiversity Conservation and Green Development Foundation (CBCGDF) in Beijing, China. He is a Yale World Fellow, a Gleitsman Leadership Fellow at Harvard Center for Public Leadership, an India-China Fellow, an Asian Cultural Council grantee, and a visiting fellow to Harvard Law School and Cambridge University. Jian's films have won international awards and been shown around the globe including at New York's MoMA. He served on the Core Leadership Team of Action Track 2 of the United Nations Food Systems Summit in 2021. Under Jian's leadership, the Good Food Fund has become a leading initiative in China to promote food systems transformation and in particular a plant-forward dietary shift. Jian has earned three Master’s degrees respectively from Harvard Kennedy School, Beijing Broadcasting Institute and the University of Notre Dame, where he received a Distinguished Alumni Award in 2015.

Zhang Pei graduated from Shenyang Agricultural University in 2016 with a Master's degree in animal nutrition and feed science. As someone who cares deeply for animals, she served as the president of the university’s Small Animal Appreciation Association (小动物爱好者协会). After graduation, Pearl joined the International Cooperation Committee on Animal Welfare (ICCAW of China Association for the Promotion of International Agricultural Cooperation), where she is currently the Deputy Secretary. Pearl Zhang has rich experience in promoting farm animal welfare promotion through collaborations with food companies, academia, government, and NGOs. She helped organise many conferences and training courses related to international and domestic farm animal welfare and has been involved in the creation of nine Chinese animal welfare standards.

Paul is an Honorary Fellow of the UK’s Chartered College of Teaching and Fellow of the Royal Society of Biology. After graduating in Modern Chinese Studies from the University of Leeds, UK in 1984, he spent a number of years studying and working in China and Japan. Paul now manages the development strategy of the RSPCA in more than 20 countries in Europe and Asia, and is responsible for all of the Society’s international affairs. He played an important role in the organisation of the earliest international animal welfare conferences in China. In addition, he works with the Chinese Association of Laboratory Animal Sciences to promote laboratory animal welfare and ethical review. Since 2008, he has cooperated closely with Chinese policy advisors and scholars, and participated in the drafting of China's first expert draft of anti-cruelty law. He also directs the RSPCA’s long-term animal welfare education project in cooperation with the China Ecological Experience Education Programme.

Recently, led by Ghana, a number of UN Member States jointly put forward a proposal which explicitly mentions ‘animal welfare’ for the first time in a UN resolution, namely the ‘Animal Welfare-Environment-Sustainable Development Nexus’ Resolution. It was successfully adopted at the Fifth United Nations Environment Assembly in March 2022. Paul served as a technical advisor to the group of Member States sponsoring the resolution.

Jeff Zhou has been representing Compassion in World Farming (CIWF) in China since 2008. In April 2015, Jeff started a new role as Compassion's Ambassador, and in 2017, he became the China Chief Representative.

Jeff regularly gives educational lectures to stakeholders and producers to help raise public awareness about animal welfare, he has worked with several partners in developing the World Conferences on Farm Animal Welfare and played a key role in organising the Poultry Forums since 2017.

On October 2nd, 2020, he was selected as the Asian Animal Person for the World Day of Farm Animals. In 2021, he was nominated as the Chair of Asia, Far East and Oceania Reginal Working Group of ICFAW, OIE.

Master Instructor. Prof Fei served as Director of Jiangsu Zoological Society, Executive Director of Animal Welfare and Healthy Breeding Branch of China Animal Husbandry and Veterinary Association. She lectured on "Animal Welfare", "Veterinary Regulations", and other courses, published more than 50 academic papers, and participated in the translation of OIE "Terrestrial Animal Health Code", "Livestock Handling and Transportation" and other monographs, instructing more than 50 graduate students.

National Champion of the 2020 Good Food Designer Competition

Master Chef of Good Food "Mama’s Kitchen"

Signatory of the World Chef Declaration

Lee started his career in Europe at the age of 19 and has been working since for 20 years. He has visited many countries to learn and is a great innovator not bound by environmental constraints. He is committed to promoting the concept of "sustainable" catering and cultivating leadership among chefs.

Bao Jun is President of the International Cooperation Committee of Animal Welfare (ICCAW); he has served as Deputy Secretary of the Party Committee and President of Northeast Agricultural University.

Professor Bao has been engaged in animal behaviour and animal welfare research for a long time. He was the first to carry out animal welfare research on livestock and poultry in China and had a high academic reputation in this field. He is the editor-in-chief of the national planning textbook "Animal Behavior" and the deputy editor of the national planning textbook "Livestock Environmental Hygiene". He had presided over many scientific research projects such as the National Dairy Major Project, the National Natural Science Foundation of China, and the Provincial Key Research Projects. He has published more than 100 scientific and technological articles at home and abroad, of which more than 80 are included in SCl.

XBVegan is a platform that integrates shopping and socializing, dedicated to promoting a plant-based lifestyle. 

Senior Animal Husbandry Expert. Ms Li has participated in research on genetics, breeding and reproduction of Peking duck and Beijing oil chicken, and research on critical technologies of white-feathered broiler breeding and food processing.

She Completed the analysis of the selection effect of Peking duck's egg production performance, the determination of Peking duck egg quality, and the improvement of Peking duck breeding methods and procedures. She has successfully cultivated two new "Liyuan Oil Egg Chicken" and "Jingxing Yellow Chicken 103" broiler supporting lines and industrialised them. Ms Li developed and promoted the technical regulations of welfare breeding of Beijing oil chickens and the welfare breeding model of farm animals and researched and developed vital technologies of welfare breeding. The products won the Five-star Welfare Breeding Golden Egg Award and the Five-star Welfare Breeding Golden Rooster Award awarded by CIWF.

She promoted the antibiotic-free breeding technology of broiler chickens and explored establishing and promoting the "Ten Welfare" model of three-dimensional flat breeding of commercial broilers. That is, it provided a "Five Non-disturb" and "Five-star Service" guarantee system, created safe, delicious and efficient broiler products, and promoted the healthy development of the broiler industry. She has published 26 articles in core journals, including 1 SCI article; 3 authorised patents. She also participated in the formulation of 1 local standard and 1 group standard.

Maria is a Research Technician at the University of British Columbia's Animal Welfare Program. She uses qualitative research to understand stakeholders impacting farm animal welfare in China. She previously studied how employee management and worker welfare shaped animal care on dairy farms in China. She is currently researching the sales and consumption of cage-free eggs in China.

She is also the co-founder of the International Farm Animal Welfare Fellowship (IFAWF). She hopes that through this program, passionate individuals can connect and become inspired to work collaboratively to create a better world for farmed animals.